- Social media : it is a kind of online media where people can open any conversation. These conversation can be delivered to any person who access to the page. However, readers can change the content of the conversation.
- Scoial commerce: it is related to social media. it supports social interaction and user contributions, to assist in the online buying and selling of products and services.
- Tweet : is the message of status on Twitter. It is taxt-based post, allows up to 140 characters. It is publised on the home page (profile) of Twitter
- Rate parity : if a hotel sells rooms via different online booking such as booking.com, hotels.com, etc., rates must be mostly same for all of the sites.
- Social rewards
Question 3
Key elements of online brand
- Do not speak as a press released, i twill make the reader get bored.
- Share small things (pictures) on the page. Do not think about « big » things. People are interested in something that they can find in their daily life.
- Read feed back , comments on each page. Answer as much as possible
- Reply to customer by @name on twitter. These comments will be appeared on their page.
- Like and retwit content will be shared to more people.
- Private email on each page : we can discuss and question about products.
- Dont buy user views : let people speak about the products.
Example 1 : Hotel Lutetia Paris
On facebook, it publishes a lot of up to date photo so people can easily follow.
They annswer almost the posts and comments of clients. So they really build freindly contacts with readers/clients through their replies.
Example 2 : Le Meurice Paris
Answer to readers’ comments. Like comments of readers.
Put a lot of interesting pictures.
Question 1 :
- Why do you feel this particular Resolution is most important – for what types of hotels
This is important because it made a summary of important tactics that have been used by hotels in 2010 and other previous years. It points out the most important elements of using social media pages by giving the examples.
More than that, it suggests some of useful tactics in 2011 and also some tricks to make readers feel interested in the pages.
There are some hotels who might find this article useful for them. They are big hotels who already have their online brand through facebook, twitter, etc. They already tried different tools. Now they want to develop more.
- What additional actions would give that Resolution even greater impact – drive more impressive results
- Research 3 examples of hotels (or other businesses) that are successfully executing this Resolution online
3 hotels that are successfully executing this Resolution: Hotel Lutetcia, Hotel Le Meurice, Hotel Concorde La Fayette
Ø Reply users to encourage conversation
Ø Prompt to « like »
Ø Photo Post
Ø Offer promotion for followers
Question 2
· What role does technology play in a hotel's internet strategy success?
- It make clients and the hotels go on pages through internet and discuss what the hotels should do to improve the business.
- Through technology, hotels can sell rooms online.
- Clients can feel being well treated by replies of the hotels on their comments through facebook, twitter: For example, “like” , “retweet”
- Technology: create quiz, votes for clients à hotels can figure out different demands, segments, etc.
· If you are an independent, limited budget hotel (or business) what steps would you take to compete effectively online?
As a small hotel with limited budget, I think that it is better if we can use as many free social media page as possible. We have to maximize the benefits of free social page, especially facebook, twitter. Person who is responsible for this task must update the news everyday on each page.
There are some main steps that can make the hotel have effective competition online
Steps | Example/ action |
Update news of the hotel on the pages everyday Get closed to clients through conversation Opened questions for readers Trivia Promotion Customer the page | Decorate restaurant, reception “like” (facebook), “retweet” (twitter) on readers’comments. “we are decorating the reception, which style do you like” Quiz about some facts/news of the hotel. Discount rate for people who visit the page the most, etc. Fresh content, not deliver “press released” |
Research 2 hotels or businesses that are creatively reaching customers, without expending large resources – as the large chains are capable of doing
Or we can have Boulangerie de Grenoble which is a small bakery too. it begins to use facebook within limited budget.
Reply to customers
Update feeds
Question 4
From the Build Your Own Brand video series – choose any 2 online tools that were mentioned:
The first business that I’ve known is a bakery in my country (Vietnam) .It is a small family business so it really does not have big capital and budget for advertising on television or newspaper. The owner is very young. It is quite new. It was just opened last year but the success it gains through advertising on Internet is amazing.
Ø Have a big amount of readers after just nearly 2 years opening. Not buying viewers.
Ø Update photos and news everyday, or many times a day.
Ø Reply to readers frequently.
Ø Post recruitment
Or we can have Boulangerie de Grenoble which is a small bakery too. it begins to use facebook within limited budget.
Reply to customers
Update feeds
Question 4
From the Build Your Own Brand video series – choose any 2 online tools that were mentioned:
· Include a text link to each tool
· Describe how a hotel could use these tools to effectively engage their customers
· What actions would be needed to put the tools in place, in a hotel?
· How could the selected tools be utilized across channels
· What problems would the use of the selected tools solve
· What problems would the selected tools create
· Why did you selected these specific tools
