Klout influence customer communication.

- When the hotel has klout of a customer, it can access to his facebook or twitter to see his interest on the first page. By this way, the hotel can email to the client to offer some services for his interest. For example, if a client like jogging, (by anyway the hotel can get on facebook and know it), the hotel can send email with details of some suggested street to do jogging and offer water for the client. It cost nothing but it brings a good impact on the services of the hotel.

- If the hotel can get on the facebook of clients, they may know the date of birth of clients. When the clients stay in the hotel during their birthdays, the hotel can send a message of "Happy birthday" to them. It may bring surprise to clients.